Less than 1% of LinkedIn's membership is sharing content regularly.
There is SO MUCH opportunity.
Especially when you consider how low the quality of that content is.
Seriously, it takes so little to impress your audience if you truly are sharing valuable content.
Use this list of different types of content to reignite your LinkedIn content strategy. You can do it!
the last big challenge you helped a client through
It's an excellent way to demonstrate what you do and share proven results.
Origin Story
People are fascinated by what we take for granted. How did you end up where you are? We LOVE stories. They connect us so deeply. And they go a long way to creating trust.
3rd party articles
Share articles on related topics that include your twist and point of view. It's all well and good what they say in Harvard Business Review. But what about the real world? How does it apply to your people?
How To Video
The largest searches on Google are still How To. None of us wants to feel dumb. We are so grateful when we can find a simple video to answer our dilemma. For example, if I post a video about how to change your banner and best practices. Those attract new audiences.
Trends in your Industry
So much is changing right now. No one can keep up with it all. Inform your clients and prospects.
Data
What are the KPI's for your Industry? What story do they tell? Why are they important? Do you know what your SSI Score is? Or, what it means?
Something Personal
A colleague shared a photo of him with a skateboard this morning. And a story about a 40 year old promise just recently fulfilled by his cousin. Great stuff! It shows who we are, what we value, how human we are... Big boost in trust. (use sparingly, and only when relevant)
Inspiration
What are the things that inspire you? So easy and so meaningful.
Humor
The research on this right now is insane. People are teasing Super Bowl ads and #1 right now is humor. We don't really want anything else. We need to laugh.
Debunk some myths and misconceptions
Your clients and prospects want to feel like insiders. Help them be more savvy. This really goes a long way to drive trust and business.
Stats
O M G! This one is strong. This really helps with conversion. We all want to make smart decisions. Share statistics. Here's one. If you comment once a day in the newsfeed, you are 62% more visible.
Client Success Stories
You don't have to get a video or testimonial from your clients. Tell the story. No identifying features. Just, Problem ~ Solution ~ Result. Best story arc in business development.
Guest Podcasts
There is nothing 'stickier' on LinkedIn than a guest podcast. Think of all those links. The hosts site, Spotify, your post, their post, Featured section, your website, their website...
A slide from a recent presentation
So effective. You get to name drop where you presented, possibly getting another gig, and you already developed that material. Share it again.
Photos from speaking events
If I share a photo of me speaking, I am guaranteed to have someone else ask if I can speak for their group. It is shocking the instant credibility this creates.
Photos from Networking events
People LOVE to see what others are up to. If you are getting yourself out there, people want to work with you. Be personable and share group photos.
Testimonials
It works wonders for credibility. Real people with real challenges came to you and received solutions. What could be better at driving business. Make sure they are not to braggadocious.
Failures
Where did you completely fall down? What will you do next time? What did you learn? How did you overcome it? Nothing more powerful than this.
Thought Leadership
Most of my clients are at the pinnacle of their career. They have amassed so much knowledge and expertise. And they know when and how to apply it. If you are at this level, please do share with the rest of us. Shift our mindsets. Challenge us. Take us to the next level.
Collaborations
Have you recently worked with another professional on a project? Talk about it. How did it benefit the client? What did you learn from the other professional?
Celebration
We love to work with winners. Did you or your firm win an award or a big case? Did you meet a personal goal? Invite you network to celebrate with you!
Event Promotion
Have a webinar, LinkedIn Live, or a speaking engagement coming up? You never know who might be interested. In post form, it is easy for referral partners to share your information to the right people.
A Poll
We still can't seem to resist polls. It can be something fun and not at all related to work or aimed at your entry level ideal client.
Conference Insights
Taking the time to share the most important takeaways and ah-has from a conference is super valuable and shows off your expertise.
Promote a Colleague
Do you have a favorite professional to work with or refer to? Give them a quick shout-out!
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